The Weather Channel, one of the first networks to have created truly specialized coverage on cable (a revolutionary concept), is continuing on its move toward less specialized coverage with the announcement that it will soon carry Friday night (weather-themed) movies (Forecast for Movies on Weather Channel).
Not privy to the inner circle of the Weather Channel (parent of weather.com, by far and away the most popular Internet weather provider), I have no idea what the business reasoning for this type of programming change is, but it doesn’t sound like the whole 24-hour-per-day weather coverage business is what it used to be. (Note: In a future post, I will talk about the changing market for the Weather Channel.)
Sleep Until at Least 7 a.m.
I have my doubts that running previously aired (special encore presentation) movies will solve all of their problems, but if it means that there will be fewer commercials about “Waking up with Al,” then I completely support it. Seriously, has there ever been a more annoying set of commercials?
We know. Al Roker is now on the Weather Channel from 6 a.m. to 7 a.m. We know that NBC owns the Weather Channel because every single actor/entertainer/news person makes the same joke about “waking up with Al” in a nearly endless loop of self-promoting commercials. We know. We know. We know.
Most of us don’t care…but we know.